GMC Logo Meaning and History
GMC is an iconic American manufacturer of trucks, vans, buses, SUVs and other commercial vehicles with over a hundred-year history. Founded in 1912 as a truck division of General Motors, following the merger of Rapid Motor Vehicle Company and Reliance Motor car Company, GMC went on to become the company’s successful unit and was soon distinguished into a separate manufacturer of trucks and coaches.
The company was looking for recognition and made its trucks complete the US crossings in 1916 and 1926, proving their reliability and utility. Ever since GMC vehicles have been considered somewhat national commercial transportation as they have been widely used as military trucks during wartime, ambulances, fire trucks, transit buses, light-, medium- and heavy-duty trucks. It is worth mentioning that most of GMC-branded vehicles have been similar to Chevrolet models. Inside the GM corporation, Chevrolet has been targeted at private owners, while GMC has been considered more as a manufacturer of commercial use vehicles.
The very first GMC logo was designed in orange, black and white colors. It featured a stylized GMC wording with M stretching the side bars wide as if carrying the other two letters. This symbol was placed on black circle background, which was in turn embedded into the orange circumference that also read General Motors Trucks. However, this emblem was soon deemed too sophisticated for the commercial trucks manufacturer and was replaced with a simple white GMC Truck sign on black background.
That logo first used the font that would become the brand’s iconic image. The ‘Truck’ word was soon omitted, leaving the GMC sign alone. The next GMC emblem was designed in dark-red color and featured a silver border.
This combination went on to become the brand’s new identity as the red color symbolized raw power and hard-line character of the vehicles, carrying the GMC logo on the grills. It was later updated as the red color became lighter and the silver border acquired more shades. This logo is now representing the iconic American manufacturer of trucks, SUVs and other commercial vehicles and symbolizes utility and reliability.
The GMC emblem has always been one the most recognizable logos in North America and has always incorporated the three letters forming the company’s name. Basically, it doesn’t carry anything but the G, M and C letters, painted red and decorated with silver borders.
Shape of the GMC Symbol
Despite being a very simplistic emblem, the GMC logo is designed to impress with its large font and symbolizes raw power that is essential for the vehicles produced by the brand. No sophisticated elements, no glamour whatsoever, just brutal utility — this is what GMC owners look for in their trucks and SUVs, and the logo is a perfect representation of these values.
Color of the GMC Logo
GMC emblem has been designed in several different colors throughout the history, but the latest versions are associated with red color, contributing to the image of brutal commercial vehicles that GMC promotes. The huge red letters are adorned with silver edging that gives a complete look to the emblem.
Official GMC website: www.gmc.com