Meaning and History
Hyundai Motor Company was founded in 1967, which makes it one of the youngest automobile companies on global market. However, despite that, in less than 50 years the company, headquartered in Seoul, Korea, managed to reach the level of established Japanese, European and American car manufacturers and broke into the leading makes by sales numbers.
Yet, upon the first years of operation, Hyundai business was the assembly of Ford Cortina. Later on they hired a bunch of British engineers and designers and developed their own model Pony, largely based on Mitsubishi Motors powertrains. The small car proved to be a home success and international sales started. Other models followed and Hyundai went on to become a fast-growing project. Today the company produces all sorts of vehicles, including cars, SUVs, commercial transport as well as hybrid-powered vehicles. Hyundai Motor Company also owns a fellow Korean manufacturer Kia Motors and the luxury division Genesis Motors.
Like many Asian manufacturers, the company used a simple Hyundai nameplate on its cars at the beginning and the image of the manufacturer remained neutral for many years. However, as the company’ business expanded, it became clear that an appropriate logo was required for the customers to associate the vehicles with the brand.
1969 – 1970
The first official logo depicts a black circle with the actual emblem located near its bottom. It consists of the letters ‘HD’, placed inside a black trapezoid shape, in the center of its lower line. The letters are bold, tilted sans-serif letters without many special details. Weirdly, this emblem is not aligned centrally inside the circle. It’s located near the bottom and slightly to the left from the midline.
1970 – 1978
1974 – 1992
The next logo is blockier design. It’s a rectangular shape with a white filling and black edges. Inside, they placed the same two letters, but with a new look. These characters took on a new, simpler look. The ‘H’ is just two very bold lines, connected by an incredible short central bar. The letter ‘D’ is just a solid black figure, standing a marginal distance from the ‘H’.
1980 – 1992
The 1980 logo is a single line of imagery. It starts with the same emblem, as seen in the previous design, except this one is dark blue. To its right is the name of Hyundai, written in the native Japanese characters, also blue.
1990 – now
Hyundai designers then came up with a simple, yet effective image. The logo was basically a tilted H letter, embedded into an oval shape. Hyundai officials said it was also representing two human figures, one of the customer and the other one of the company, united in a handshake. That was meant to symbolize mutual trust and respect. Overall, Hyundai fluid logo creates a friendly image, which has already become well recognizable all over the world.
2003 – today
Like in one of the previous designs, they took the main emblem (the 1990 variant) and placed it in one line next to the company’s name. Both bits are dark blue, just like then. The name, however, is not a Japanese version, but an international one. The font exhibits big sans-serif letters with abrupt turns and square proportions.
2011 – 2017
This temporary design showed the chromed version of the main logo, as was popular with automotive companies at the time. It was placed right above the usual name wordmark, excessively glossed and illuminated. The wordmark is still dark blue, like in the previous design.
Hyundai is a young manufacturer by the automotive industry standards, but its logo has already become recognizable all over the world as the Korean car company managed to emerge as one of the leaders on the global market.
Hyundai logo is basically a stylized image of the H letter, designed in a very fluid and suave way and embedded into an oval shape. According to Hyundai, the emblem symbolizes trust or handshake between the company and its clients, as the energy flows between the side bars of the logo.
Hyundai logo was initially confused with Honda emblem, however, as the Korean company emerged as a major automotive power, people got used to its emblem. Basically, the H letter, forming the Hyundai logo, is tilted to the right and gives fluid and smooth impression, designed to give a friendly and attractive image of the brand.
Blue and silver are the colors closely associated with the Hyundai brand. While the 3D emblem itself is designed in several shades of silver color, blue is widely used in corporate design elements and advertisements.
Official Hyundai website: www.worldwide.hyundai.com