McLaren Logo

mclaren logo

Being a famous manufacturer of luxurious cars, McLaren company can boast the wide assortment and exceptional quality, but it’s not the only interesting thing about it. Do you know its history and what stands behind their emblem? If not, it’s time to read about McLaren logotype.

McLaren logo meaning and history

McLaren Logo history

From the very start, McLaren Automotive of Great Britain concentrated on speed and high quality. During the 1960s, McLaren thought of what was the world’s quickest vehicle right now.

The McLaren logo has experienced a long and striking development. Its present-day adaptation includes a red speed-mark, which has been altered a few times, and the word-mark, which comes in various hues depending upon the foundation.

McLaren Logo

The first McLaren symbol was made in 1964 by Michael Turner, a UK artist who spends significant time in motoring and avionics canvases. It included a Kiwi, which is the image of Bruce McLaren’s homeland, New Zealand.

After three years Michael Turner built up a ‘Rapid Kiwi’ adaptation. The shade it utilized is now and then called ‘McLaren Orange

mclaren car logo

In 1981 Raymond Loewy planned one more McLaren logo. The universal token resembles a checkered banner. In the 1991 logo the three chevrons ended up one. What’s more, the McLaren maker chose to refresh the text style, making it increasingly refined.

In 1997 the image was vigorously changed. The new form, which was presented in 1997, contained a streamlined speedmark. As indicated by the organization’s creators, its framework looks particularly like the vortices made by the back wing of McLaren vehicles. To make the picture increasingly fiery, the creators chose to utilize a white engraving on a dark foundation.

In 2003 a patched up logo showed up. The famous speedmark remained the focal point of the picture.


mclaren symbol

What does McLaren logo mean? There are three theories all of which seem to be viable. The first one is the official one, which consists in the fact that the badge is an aerodynamic element.

The second version claims that the emblem embodies the combination of the Marlboro logo and the kiwi bird. The tobacco company has played a significant role in the formation of the F1 racing team, and it is therefore appropriate to assume that the logo embodies the evolution of the Marlboro designation. Representatives of the company do not confirm this fact.

According to the third version, the logotype features non-flying kiwi bird wings on its luxurious cars. Quite a massive bird is a kind of symbol of Bruce McLaren’s homeland – New Zealand, and is therefore located on McLaren cars.

mclaren emblem