Saab company has a very long history, as well as his logotype. Let’s find out how Saab emblem changed throughout the century, and what it means.
Saab logo meaning and history
SAAB is a Swedish car company, whose name stands for Svenska Aeroplan AktieBolaget. Its history begins in 1937 with the production of airplanes, and it was then that the first logo with the image of a twin-engine airplane with propellers and the inscription “SAAB” under it appeared.
But it is worth noting that the very first emblem of this brand was “Tre krunor” – three yellow crowns on a blue background.
After the Second World War, the Swedes began to manufacture cars, and then the logo was changed – in 1946, a prototype of the model “92” with a red stamp in the form of a coat of arms – “The Ursaab Emblem” was produced.
In 1949, designers again remember the air past and a new logo appeared – the inscription SAAB is placed on a blue square with rounded corners, and under the inscription there are two chrome strips, stylized under the wings of the aircraft.
In 1963 wings are “separated” from the logo – the two-engine plane returned (front view). The logo was placed on the radiator false grille so that the wings of the plane fit into the cells of the grille. This emblem is very similar to the one that was in 1937, but the inscription itself has now lengthened.
In 1969, another major change took place – Saab Aktiebolag merges with Aktiebolag Scania-Vabis and the already renewed Saab-Scania company presents a new logo. The designers return to the twin-engine aircraft, which, together with the inscription “SAAB” above it, is placed on a well-known blue rectangle with rounded edges.
But since 1974, the SAAB grilles have only had a traditional inscription on them as a logo.
Ten years later, in May 1984, the company introduced a brand new logo with a crowned red griffin, a mythical creature with a lion body and an eagle head. The griffin was originally used on Scania logos and was borrowed from the Skane coat of arms.
In 1995, Saab shares were purchased by General Motors, and in 2000 by General Motors. “Saab-Scania breaks up and the SCANIA inscription disappears from the logo.
The new emblem is a circle with the logo “SAAB”, only in the first version it will be decorated in gray, and in the second – silver letters will be placed on a white background.
The Saab logotype is closely connected with the heraldry. The griffin is originally depicted on Skane coat of arms, which highlights the origins of the brand.