The Most Notable Brands in NASCAR History
Fewer things are more recognized in the world of NASCAR than its branding.
America’s most popular motorsport has enjoyed decades of flamboyant marketing and paint jobs or driver uniforms that dare the average viewer not to delve deeper into their product.
The most prominent brands in NASCAR aren’t just the bold sponsors that embellish the car hoods; the drivers, cars, tracks, and races go beyond the sponsorship and are all brands of their own – including the vehicle manufacturers themselves.
Join us as we cover some of the most notable brands in NASCAR, past, and present.
If one NASCAR car brand represents the sport to the fullest, it’s none other than the U.S. homegrown manufacturer known as Chevrolet.
Since the 1955 Columbia Speedway NASCAR event – where Chevrolet ran the Bel Air – we’ve witnessed Chevvy become the most successful car brand in NASCAR Cup Series history.
Today’s high-tech precision racing machines under the Chevrolet have evolved to unforeseen levels of advancement compared to Chevy’s early tenure. Still, it has always been consistent throughout the manufacturer’s history… of success!
Between 1955 and 2021, from Dover to Daytona and all the tracks in between, Chevrolet has achieved 800 NASCAR Cup Series wins. However, their foot remains firmly pressed on the accelerator as they aim to break more records on the track in 2022 and beyond.
Richard Childress Racing
RCR (Richard Childress Racing) is a stock car racing team that boasts a deep history in the NASCAR Cup Series and NASCAR Xfinity Series. Former NASCAR driver Richard Childress is the owner, and his current Cup Series inclusion fields two Chevrolet Camaro ZL1s with Austin Dillon and Tyler Reddick in the drivers’ seats.
Having presented one successful car for every Cup race since 1972, RCR boasts the longest active streak for this accolade, and they’re never short of sponsorships. In light of North America’s nationwide push toward legalized sports betting, BetMGM has become one of the latest brands under the RCR banner.
With an experienced team in RCR pairing with the most dominant car brand in NASCAR history, Chevrolet, one of the most notable sportsbooks in the industry BetMGM is also gelling to become a powerhouse brand on the track alongside RCR and Chevy. When NASCAR returns to Phoenix Raceway for the championship weekend, BetMGM Arizona will provide the sought-after oddsthat avid bettors will be looking for.
Since 1954, Goodyear tires have been crossing the NASCAR finish line. The Goodyear/NASCAR relationship is the longest ever company sponsorship relationship in a major sport.
Goodyear’s innovative time contributing to driver safety has led them to become one of the most recognisable logos in NASCAR history. You’ll often see the Goodyear Blimp flying above NASCAR races, supplying a birds-eye-view coverage of the race.
The first half of the 2022 NASCAR season has seen Goodyear come under scrutiny, as races were plagued with tire issues. Whether or not this will affect the Goodyear contract renewal is yet to be seen, but I doubt we’ll see another tire company outlive their record-holding time spent in the sport.
The Daytona 500
The synonymous race that even non-NASCAR fans can name, the Daytona 500. It’s not just a race anymore; it’s a spectacle.
The Daytona 500 can be compared to the Super Bowl or the Kentucky Derby because even the most casual fans will be interested in participating in the festivities.
Joie Chitwood III, Daytona International Speedway President, said: “The power of the Daytona 500 brand remains unmatched in motorsports. The recognition by Forbes.com not only validates the significance of this prestigious event to its fans and competitors but also demonstrates the incredible global reach and value ‘The Great American Race’ represents to our partners.”
Dale “The Intimidator” Earnhardt Sr.
The legend Dale Earnhardt Sr. was every NASCAR sponsor’s dream, as a walking, talking promo machine with his appearance alone. With mirrored sunglasses and a legendary mustache, his presence in the NASCAR world will live on forever.
Drivers would become prideful when receiving a knock from Earnhardt – despite the scary thought of colliding at hundreds of kilometers per hour – and receiving a bump from Earl became a rite of passage.
His legacy lives on through his son, a driver who isn’t as aggressive but no less competitive.