Meaning and History
Toyota is one of the largest japanese car companies in the world and the leader in automotive industry. Its logo is one of the most recognizable global emblems and is associated with exceptional reliability, innovation and great value. Yet, the famous oval logo was only introduced in 1989.
1937 – 1949
The first emblem that appeared on Toyota cars in 1937 was the last name of the founder, Kiichiro Toyoda, in red letters, embedded into what seemed to be a diamond figure. The name itself was executed in a sans serif typeface with fewer gaps between large letters. The diamond figure was colored white and had the red contours. It consisted of external frame and internal block where the name was located.
1949 – 1989
Ten years later it was replaced with the ‘Toyoda’ word, spelled in Japanese, in a red circle. This sign remained active in domestic market through 1989. However, with the company’s expansion to foreign markets and North America in particular Toyota was looking for a universal logo to consolidate the brand image. This logotype consisted of the red circle with white and red outlines. On the circle, there was the Japanese variant of the brand name, consisting of one large hieroglyph and two small ones.
1958 – 1969
From 1958 a simple ‘Toyota’ sign was placed on the cars sold around the world. It only went through minor changes before the launch of a universal ellipse-shaped emblem we all know today. This sign consisted of the word written in a black typeface with large serif letters. The brand designers didn’t use any background, images or other special elements in the logotype.
1969 – 1978
The 1969 variant of the Toyota wordmark had the black sans-serif typeface with fewer gaps between wide and large letters.
1978 – today
In 1978, they changed the word’s color palette to a bright red one and made the gaps bigger. This logotype was often used for the future.
1989 – now
Introduced to celebrate the company’s 50th anniversary, the new logo was intended to bring Toyota a solid image throughout the world. Following the Japanese cultural traditions, the new logo was both simple and meaningful. Two overlapping ellipses symbolize the hearts of the customers and the company united in respect, trust and partnership. They also form a ‘T’, standing for Toyota.
2005 – now
The emblem is completed with a bigger oval, circling the other two to reflect the world embracing Toyota. Besides, all of the ellipses are designed with various brush strokes, paying tribute to Japanese calligraphy craft. The space between the ovals is meant to symbolize the infinite values, cherished by Toyota. Excellent quality, reliability, environmental concern and innovative technologies are among them.
2019 – today
Toyota logo is designed in horizontally symmetrical shape to make it recognizable and invariable when seen both head-on and through rear-view mirrors.
The Toyota emblem is much smaller than it was in the previous versions. It is also located inside the red square and colored white. The black ‘Toyota’ inscription is drawn right side from the emblem.
Cars bearing this logo have propelled Toyota to commercial success and won millions of loyal customers around the globe.
2020 – today
The 2020 version of the company logotype consists of the familiar oval-shaped emblem, colored black.
Toyota logo is known worldwide as a combination of three ovals. The two overlapped inner ovals represent connection between the hearts of the customers and the heart of the company as well as mutually trusted relationship between them. Graphically they also symbolize ‘T’ for Toyota. The two ovals are embedded into a large ellipse that stands for world embracing Toyota.
Toyota emblem consists of three horizontally symmetrical ellipses combined in a single configuration to bear the corporate values. This symmetry makes the logo recognizable both from the front and when seen through rear-view mirrors.
The corporate Toyota logo is designed in red color on white background, which is an attractive and eye-catching combination. However, the logo seen on most Toyota cars is all silver, with gradient shades. This is an elegant and modern option, typical for most car manufacturers. The hybrid models feature the silver emblem placed on black font with vivid blue shades.
Official Toyota website: www.toyota-global.com