Volkswagen Logo Meaning and History
Volkswagen is one of the global leaders in automotive industry and the largest European car manufacturer. However, the company’s history is not as long as one might think and dates back to 1930s, when Germany government was looking for an affordable family car to satisfy the needs of the people. The concept of what later became the legendary Beetle was introduced by Ferdinand Porsche before World War II, but the new auto manufacturer, called Volkswagen, or The People’s Car, was only established in 1946.
The company became the symbol of the German post-war restoration and the budget Volkswagen Beetle became a major commercial hit both in Europe and across the ocean and beat the Ford Model T’s sales record, selling over 15 million units by 1972 and 21 million overall. The company, headquartered in Wolfsburg, the town especially built to serve the factory, went on to launch other bestselling models, such as Polo, Golf and Passat. Volkswagen is also successful in commercial transport, SUV and small city car segments. The company currently owns such brands as Audi, Skoda, SEAT, Lamborghini, Bentley, Bugatti, Ducati and Scania.
Volkswagen’s very first logo featured a VW inscription and the black symbol, inspired by the Nazi livery. However, the latter was omitted once the War was over and the VW sign was embedded into a black circle. In 1967 the emblem received a new color scheme as black was replaced with light blue, creating a friendly global image. In 1978 another change in occurred as the logo colors were inverted. The VW letters became white and were placed on blue background. In 1995 the blue color became deeper, while the latest update saw the logo acquire 3D-shades and silver hues. Remarkably, the VW sign itself has virtually remained intact since the 1930s. Today it symbolizes the German technical excellence and commercial success throughout the world.
Volkswagen emblem is a very memorable combination of silver V and W letters, the company’s name initials, the former placed above the latter. This symbol, embedded into a silver circle, is designed on blue background.
This logo has decorated Volkswagen vehicles from the very roots of the brand and has become the proud representation of one of the global leaders in automotive industry.
Shape of the Volkswagen Symbol
The configuration of The V and W letters is designed in exquisitely stylish way. At the same, it looks as a precise mechanism, highlighting the German technical traditions. The VW symbol is encompassed by a perfect circle, completing the sharp logo.
Color of the Volkswagen Logo
Today Volkswagen’s emblem is closely associated with blue, white and silver colors. The present logo was adopted in 2000. However, upon the company’s launch, the logo used to be black. It was in 1960s that Volkswagen decided to switch from black to light blue palette in order to create a more friendly image of the brand.
Official Volkswagen website: volkswagen.com